Personal branding is everywhere. With social networks being so prevalent it really is no surprise. Influencer marketing and influencers sometimes have more social clout than bonafide A-list celebrities. Generation Z has grown up with the internet at their fingertips and access to a wealth of information at the click of a button. As new graduates prepare to enter the new and sometimes cutthroat world of work, a strong personal brand could be the difference between which candidate gets picked for the role and which gets left on the bench. But what, we ask, makes this type of branding quite so effective?
We’ve put together some insights into how to build a brand that suits you and what you can do to stand out from the crowd.
Sometimes it’s tempting to try and be all things to all people. Don’t try and become another version of yourself depending on who you’re around and what the circumstances are. When representing yourself, remember that you are your brand and to keep it real. Consistency and authenticity are key. People can often spot a phoney attitude a mile away. If you’re not sure where to start, check out websites such as Templafy who can help you with their branding service here: https://www.templafy.com/blog/industry-branding-series-professional-services/
Give To Receive
The key to establishing yourself and building trust is to make sure that those around consider you knowledgeable and expert on your subjects. Be generous when giving information. Talk confidently about what you know and what you have to offer. Create content showing what you can do. This only help cements you as a credible source and can rocket your personal brand into new heights.
It’s never too early to start thinking about and curating your own personal brand. Don’t wait until graduation is staring you in the face to give it a seconds thought. Start blogging about your hobbies, recording how-to-videos or even producing and releasing your music. It doesn’t have to be perfect at first, but the effort you put in will have you in good stead.
Focus On Your Best Self
As said before you can’t be all things to all people. And while it may be ‘in’ to be a multi-hyphenate, DJ/make-up artist /plant-based chef, trying to fit into every role to prospective employers can backfire horribly. There is nothing wrong with having a broad range of skills and abilities, however, it can come across that you are inexperienced or worse, indecisive. Focus on the one thing that you love and a really good at above everyone else. Build your brand around this and make it a core value.
Showcase Your Personality
If you have a great personal brand then it should come as no surprise that you should show off your great personality. Being knowledgeable and approachable is the name of the game. There’s no point of being the best of the best in your subject if no clients will approach you because you have a reputation for being unfriendly or hard to work with.
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