The world has finally started to focus on the vast impact our modern lifestyles have on the environment. From fast fashion to vegan food and recycled shoes – innovative businesses are doing their bit to look after the environment. There are so many things that companies can do to reduce their negative impact on the environment; from using sustainably sourced materials, to reducing packaging and lowering greenhouse gas emissions. As consumers, we can do our bit by supporting businesses with an eco-friendly agenda. Here we look at four brands who are putting necessary actions in place to protect the environment.
ASOS
ASOS has become one of the leading online fashion brands. With thousands of fashionable items available at the click of a button. They champion the motto ‘Fashion with Integrity’ and are working to reduce their environmental impact by using 71% more sustainable cotton, for example. They are also teaming up with Anti-Slavery International to help safeguard human rights throughout the fasion world. As such a massive retailer, the environmental effects of ASOS’s fashion footprint has to be addressed, and they have reduced the carbon footprint of UK products by 12% since 2012. With a sustainable sourcing glossary, they highlight which items are natural, organic, vegan and fair trade to help educate shoppers on sustainability. They are also sourcing more sustainable materials, with 34% of all fibers used by ASOS brands coming from sustainable sources.
LUSH
LUSH is another brand with environmental concerns at the heart of their business. Their drive to create eco-friendly products and their banning of palm oil has been key to their success. They also encourage customers to recycle, giving customers a free face mask when they bring back five pots to be recycled. 90% of their packaging is recycled, and they are aiming for 100%. By addressing climate impact in every area of their business (including energy, packaging, and water consumption) they are a great example of a brand that cares about the environment.
TOMS
This ethical shoe company has been making a huge difference; donating a pair of shoes to someone in need for every pair purchased. So far, TOMS has donated 86 million pairs of shoes to children in need. Not only are TOMS improving the lives of children in over 70 countries, they are also committed to caring for the environment. Their shoes are made from sustainable and vegan materials, recycled materials such as recycled polyester, and their shoe boxes are also 80% recycled.
Beyond Meat
There has recently been an enormous rise in awareness of the negative impact that the meat industry has on the environment and brands like Beyond Meat are tackling this with plant-based alternatives. Their plant-based burgers use 99% less water, 93% less land, 90% GHGE and 46% less energy than their meaty counterparts. Meat production is hugely taxing on the planet. With 45% of global surface area used for livestock systems and 51% of global greenhouse gas emissions driven by livestock rearing and processing. By choosing plant-based alternatives, the environmental impact of eating meat is dramatically reduced.
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